FAQ website design & SEO

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What is SEO and how does it help my website rank higher on search engines?

SEO is search engine optimisation. It is a process of increasing the quality and the quantity of visitors going to a website from a search engine. This usually involves keyword research to find the most relevant keywords to target. I am a big believer in quality over quantity. Commercial long-tail search terms with a modest amount of traffic may bring higher returns than thousands of visitors from low-quality short search terms.

What is on-page SEO?

On page SEO is the process of altering the content of your website to make it more relevant to a search term. This will include optimising the title, description and main content of your website. Page speed is also a very important aspect of on page SEO. Search engines do not like bloated slow websites that take ages to load.

What is a search term?

A search term is a sentence that someone may type into a search bar of a search engine to find an answer to their question. Search engines are incredible libraries of online information, we ask a question and the search engine finds the most relevant page on the internet to answer the question. Voice search is now becoming more popular so search terms have become longer.

What is a long-tail search term?

Long-tail search terms are longer search terms and can be complete sentences. A short search term may be. website design company and a long-tail search term for the same industry could be WordPress website design company worcester. People are tending to use longer search terms now and there is a real opportunity to rank for long-tail search terms.

Why do you build websites using WordPress?

I have been building websites for a long time and have used HTML mainly, but there are a few reasons that I now prefer using WordPress for the majority of the websites I produce.

1. WordPress is very popular and is being updated constantly. This means there is a strong following and a secure future for WordPress.
2. WordPress is highly customisable, which is very useful when a customer asks for a specific problem to be solved.
3. Google and Bing seem to love WordPress. Because it is a blogging platform every time a new article is published it is soon recognised by the search engines.
4. Hundreds of WordPress themes and plugins are available and you can also build your own themes if you wish.

What is a WordPress theme?

A WordPress theme is developed to change the layout and design of a website including typography and colour. Themes customize the appearance of a site and can make a massive difference to how accessible your website will be. Every theme is different and each theme designer decides what are the most important options to include. I only use themes that load quickly with very little code like the Schema WordPress Theme. Website download speed and accessibility are the two most important things I consider when I choose a theme. If the website takes more than a few seconds to load then you are going to lose a lot of customers.

How long does it take Google to rank a web page?

I webpage could be ranked after a few days. No one really knows the process except Google of course. The aim is to submit your website to Google let them decide where it should be ranked and then improve the content over time. It is always worth updating a page as Google likes fresh content. After about three months you will have some idea of your ranking. Reaching out to other websites for backlinks can be a good idea. Only try to build high-quality backlinks.

Do you offer WordPress courses?

Yes I offer a beginners WordPress course that will help you design your own website if you wish. If you would like to design your own website I can host it for you and offer ongoing support.

Is WordPress the best CMS for search engine optimisation?

No one really knows the answer to that question, but I think that Google likes to see that your website is updated regularly with new content. WordPress is a blogging CMS that allows almost anyone to learn how to add pages and post easily. By adding blog posts regularly you are signaling to Google that you are serious about your website. I think the best SEO is adding high-quality content regularly, therefore yes WordPress is perfect for SEO.