FAQ website design & SEO

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What is SEO and how does it help my website rank higher on search engines?

SEO is search engine optimisation. It is a process of increasing the quality and the quantity of visitors going to a website from a search engine. This usually involves keyword research to find the most relevant keywords to target. I am a big believer in quality over quantity. Commercial long-tail search terms with a modest amount of traffic may bring higher returns than thousands of visitors from low-quality short search terms.

What is on-page SEO?

On page SEO is the process of altering the content of your website to make it more relevant to a search term. This will include optimising the title, description and main content of your website. Page speed is also a very important aspect of on page SEO. Search engines do not like bloated slow websites that take ages to load.

What is a search term?

A search term is a sentence that someone may type into a search bar of a search engine to find an answer to their question. Search engines are incredible libraries of online information, we ask a question and the search engine finds the most relevant page on the internet to answer the question. Voice search is now becoming more popular so search terms have become longer.

What is a long-tail search term?

Long-tail search terms are longer search terms and can be complete sentences. A short search term may be. website design company and a long-tail search term for the same industry could be WordPress website design company worcester. People are tending to use longer search terms now and there is a real opportunity to rank for long-tail search terms.

Why do you build websites using WordPress?

I have been building websites for a long time and have used HTML mainly, but there are a few reasons that I now prefer using WordPress for the majority of the websites I produce.

1. WordPress is very popular and is being updated constantly. This means there is a strong following and a secure future for WordPress.
2. WordPress is highly customisable, which is very useful when a customer asks for a specific problem to be solved.
3. Google and Bing seem to love WordPress. Because it is a blogging platform every time a new article is published it is soon recognised by the search engines.
4. Hundreds of WordPress themes and plugins are available and you can also build your own themes if you wish.

What is a WordPress theme?

A WordPress theme is developed to change the layout and design of a website including typography and colour. Themes customize the appearance of a site and can make a massive difference to how accessible your website will be. Every theme is different and each theme designer decides what are the most important options to include. I only use themes that load quickly with very little code like the Schema WordPress Theme. Website download speed and accessibility are the two most important things I consider when I choose a theme. If the website takes more than a few seconds to load then you are going to lose a lot of customers.