The future for SEO and web designers
SEO search engine optimisation may seem like the magic bullet for business success, but is this a thing of the past. I have been building different sites and playing around with SEO techniques for many years and have had great success for my own websites and customers websites. The thing is – Is SEO the future of the internet or do we need to be thinking of different ways to attract new customers? Social media was the buzz word last year but do most businesses have the time to create a following and will that following become a customer base? I think that to get the most from your website you just need to put the effort into showing great content that people will read, watch or like. Google have always told us all this and its about time we listened. The content needs to be optimised and then it can be downloaded by any device, it needs to be relavent and useful information, people need to like it and share it with their friends.
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Google Adwords for small businesses in Worcester
We are part of the Google engage network. We help small businesses in Worcester put together an online marketing campaign using google adwords. Google adwords is a very powerful tool that can be very cost effective if you set it up correctly. During the FREE ONE HOUR CONSULTATION I will show you how Google adwords works and choose a selection of keywords to target for your business and area. Keywords and key phrases are typed into Google search by your customers to find your services. We show you what your customers have been typing in for the past few years and where the growth areas are.
Example.
Keywords. searches per month
Plumbers Worcester 1000 per month
Plumbers in Worcester 1000 per month
Worcester Plumbers 1000 per month
Local plumbers in Worcester 0 per month
Plumbers in Worcestershire 320 per month
As you can see there are more searches for plumbers in Worcester than plumbers in Worcestershire. We would then set up a Google adwords campaign with a website that is targeted at people wanting a local plumber living in Worcester. People like to use local tradesman and so we always work by targeting your local customers first. I would set up a Google local page and Google + page for your business and link it to your website.
If you are a plumber in Worcestershire – Carpenter in Worcestershire – Builder in Worcestershire – painter and decorator in Worcestershire give me a call because we can bring you allot of customers using this technique.
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Back links what are they? How many do I need?
SEO has evolved over the past few years and back links have become very important for rankings on page one of google. A back link is a link back to your site from another site. It lets someone follow a link by clicking like this SEO WORCESTER. The main thing a weblink back to your website does is tells google your site is relevant. If theory it is like a vote for your website, with another website saying your content is worth having a look at. They may include the link in a paragraph like this.
I think the best Web design company in Worcester is Worcester websites.
or
I think the best web design company in Worcester is Worcester websites
The anchor text of the link is very important as it tells google what the link is about. If I wanted my website to be SEO’d for Web design company then I would put Web design company in the anchor text not Worcester Websites. If i wanted it to be Best web design company in Worcester then I would use the words Best web design company in Worcester. Quality is always better than quantity, and links back from relevant websites in your industry will always be better. The best ways to acquire links is naturally over time, talking to people and getting recommended within your industry. Make sure you know which keywords are relevant for your website and ask other website owners to link back to you with the relevant text.
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Page speed – How fast does your website load?
Fast loading websites
There is nothing more frustrating than waiting for a website to load in your browser. Good website design must include page speed reviews. Great looking websites with Flash movies and video are great for engaging with your customers, but are a waist of time if you have no customers because they are sick of waiting for content to load. Simple - Fast websites are the key. Text loads very quickly, the main problem is large images. Optimising your images is worth the effort as google makes no secret of how it hates slow websites. I always think of google as a human not a computer. If I wanted to make my search engine look good I would only want fast loading websites to feature on page one. Give it a go, try searching and see what google likes on page one
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Google + and Google places
Facebook has grown to become the largest social media player in the industry (for now). Google + is growing in the USA and will soon start to become more dominant in the U.K. Why is Google + so important for your website? well its quite simple the largest search engine in Google and the second largest is You Tube (owned by Google) and so Google want to be the largest social media player to. Google have now combined Google Places and Google + to make it easy for your customers to review your services, I think this will make a massive impact on SEO as search engines take reviews as being a positive point and rank websites higher. It makes sense if you think about it because Google want to show the best websites, and the new reviewing system will help show ‘Quality’. All our websites now have a connection with google + and places and help you get ahead of your competition.
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I thought we should have a January sale to join in with the rest of the country. This is an opportunity to get a 7 page website that will load very quickly (which google loves) and is cross platform friendly. You can have a home, contact page, about and three content pages. This offer only runs in January, a free consultation is included (this is starting to sound a bit to good) o well.
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Google + or Google Plus ? Watch out Facebook here comes google!
Social media has exploded with Facebook and twitter but I have been in this business a long time and have not been that impressed with the facebook business model. Now google is here with google + or google plus – I am now interested. I think they have been watching and learning like they did with the search engine. They watched yahoo and now they have been watching facebook make allot of mistakes. I am 100% behind google with there new project google +. I think this will be the start of what social media should be. They are looking at how we all interact with each other and producing a tool we can use to do this easily. Simply writing on facebook or twitter ” I have just had lunch” is no good. Take a look at the video below and leave comments if you wish.
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Linked In – Facebook – Twitter ? Which one is for me?
Choosing the right social network to join to grow your business online is always a challenge. Ask yourself the question. Where are my customers and what do they use. If you are a B2B company then Linked In is worth joining. If you are selling to the public then Facebook and twitter may be the way to go. One thing to remember is they all take time, and time is money. What the video below and then come and find me on Linked In.
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Search Engine Optimisation can be a waist of time and money!
This may sound strange for me to tell you this as I am an SEO consultant but it true. “On its own SEO is a waist of time and money”. The whole process of good SEO – web design and marketing online are the keys to success on the internet. The number of poor websites that are ranked highly makes me want to cry, or the great websites that will never be ranked by google also makes me sad. The key to success is a good website that has the right visitors who will then become your customers.
How do you get good results from websites?
How do you make money from websites?
I am asked this allot and its simple when you know how!
If you are going to go and buy a brand new car would you buy it from a dealer in an old wooden shack on a car park just outside heathrow airport, or would you go to an established main dealer with a nice new showroom who looks like he knows exactly what he is doing?
1. You need a good professional looking website that makes your visitors confident you can deliver what they want and need. Your website needs to be as sticky as super glue as you do not want them to leave.
2. You need to target your customers and only focus on people that are relevant to your business and want your product or service. Forget about everyone else just focus on your target market.
If the showroom is on the main road going into a city with allot of passing traffic seeing your nice new show room then they will probably stop and take a look.
If the cars are on a car park in the middle of know where how will your customers find you in the first place.
Internet Marketing is not different to the traditional business and marketing. There is no magic bullet that will make you a million (Everyone that makes money using the internet has a goal in mind and a system in place). You first need the right customers who will want your exact product. They need to type in the exact keywords that will get them the product they want. You then need them to come straight to the right page on your website that matches their exact search term. When they reach the page they need to be impressed with your branding and feel instant confidence with your proposal and product. Your website needs to be ‘sticky’ like super glue as you do not want them to leave until you have proved you are the business they can trust.
If you miss out any part of the system you will fail to make a sale and probably waist time and money. We have a system that works and have eight years of results to prove it. if you would like a FREE consultation to help you start your online business please contact Richard Barley 01905820545 web designer in worcester
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Social Media marketing – What is it?
There has been a buzz around social media for the past 12 months and now it is time for the u.k to embrace social media marketing. I keep an eye on the U.S.A to see what will be the next stage in internet marketing. About two years ago social media marketing and advertising was not even considered relevant in any way, but times have changed. Facebook is getting bigger all the time and now twitter has become very popular. The best advice I can give you with social media marketing is find out what your customer base use first. If you are selling business to business will the head buyer really be on facebook ?????? Social media can also waist allot of your time and should only be used if the return on investment is going to be high. We can give you some direction with social media marketing that could save you allot of your valuable time and money. Amazing results can happen but it needs to be approached with caution. You could end up with 3000 fans of your business with no one buying anything, just sending you messages that waist your time. Social media is a great tool it the right hands – we can help.
Rich 01905820545
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